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Client
Completion
Location
Size
Team
Heineken International X Joe Chia
2015
The Heritage Row | KL
18.0 m x 15.0 m x 5.0 m
Henry Ngo, Kamal Ikram, Shahril Imran
IMAGINE
SL:ATE | KL
IMAGINE KL
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Commissioned by Heineken KL in collaborate with JOE CHIA, a fashion designer to set up a new brand image at Slate, The Heritage Row, KL.
We embedded pieces from Joe Chia's collection into a translucent hollow cocoon, to show the beginning of a new designers journey as they break out into an unexplored world. Formatted lighting was curated to build up ambience for the audience, to create mystery within the cocoon and also transformed The Slate into a place for creative showcase.








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